Fan Guide / sponsor opportunities

Overview

Since sponsors don’t have generic needs, the bowl does not believe in generic proposals. Our goal is to find out your needs and tailor a package with benefits and activation ideas that accomplishes your key objectives.

So whether the goal is so to increase brand loyalty, create awareness, drive traffic or display products, let’s discuss ways a partnership with the Valero Alamo Bowl will benefit you.

General information on our advertising, event sponsorships, hospitality and signage opportunities are below, and read what our sponsors are saying at right.

Advertising

The Valero Alamo Bowl has a host of media partners that are ready and willing to help companies leverage their bowl sponsorship. These partnerships include: Clear Channel Outdoor, Clear Channel Radio, Dave Campbell’s Texas Football Magazine, ESPN, San Antonio Business Journal and the San Antonio Express-News.

The bowl also produces a fan guide, game program, media guide, alamobowl.com, a branding bag that is handed out at the game and a weekly email newsletter which can be utilized to activate a sponsorship.

Events

The Valero Alamo Bowl is in the business of producing fun, high-quality events throughout the year. Whether you want to market to 65 or 65,000 or want your own proprietary event, the bowl can direct you to the events that best meet your objectives.

Hospitality

Bowl sponsors receive priority seating and networking at all the bowl events. Popular hospitality packages are the Corporate Memberships and the game suites.  Please click here for the Corporate Membership form or here for email Rick Hill at rickh@alamobowl.com for Suite information.

Signage

Associate and title sponsors of events receive prominent signage opportunities to promote their support of the bowl. The signage placements range from on-site banners to field and stadium signage viewable during the ESPN broadcast that is seen by an average of 6.5 million viewers each year.

What Our Sponsors
Are Saying

With the Bowl's propensity to over deliver, please read what our partners are saying:

 

"Valero has been a long-time supporter of the Alamo Bowl, and we have a long and proud history of stepping up in support of big-name sporting events here in San Antonio. Now that we've become the title sponsor of this great event, we couldn't be happier."
Mike Ciskowski, Executive Vice President and CFO, Valero Energy Corporation

 

"The bowl is good for San Antonio as the positive economic effects of the game and their month-long festival of events are felt community-wide. The Valero Alamo Bowl is also good for our company as it gives us the perfect vehicle to treat our top clients and vendors to first-class hospitality."
Charles Ebrom, Zachry Group 

 

"Our partnership with the Valero Alamo Bowl has given us a valuable presence and maximum exposure at the bowl's Community Festival of Events and the nationally televised game."
Jim Callaway, AT&T, Inc. 

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